Al’Fez is a premium food range inspired by the cuisines of North Africa and the Middle East. Founded by food enthusiast Sam Jacobi, the ideas behind the Al’Fez brand were influenced by his childhood growing up in the Middle East. After 10 years in the food business, Sam began developing Al’Fez in order to share his favorite Middle Eastern dishes with lovers of good food throughout the world! The brand which was started in 1988 and officially launched in 2001, literally translates as ‘The Fez’ in Arabic which is a historic city in Morocco and the famous traditional headgear worn throughout the Maghreb (a region of North Africa). Essentially, the name itself is the clue for the roots and culture of the cuisine which inspired the brand.

At the heart of every Al'Fez product lays the promise of discovery, and they have put together a delightful selection of North African and Middle Eastern inspired products for you to enjoy. Sauces, dressings, paste, mixes, meal kits, spice blends, & core ingredients help you to quickly and easily recreate Moroccan and Lebanese classics! Many of their core ingredients such as Za’atar, Sumac, Tahini, and Couscous are imported from the origin and their sauces and pastes are made from Sam’s own recipes using spice blends exclusively created for each product!

The main aim of this brand was to always stay as close to the roots of the cuisine as possible, and they have successfully managed to achieve the same as they are the UK’s No. 1 brand in the North African and Middle Eastern foods category and also the best selling Moroccan food brand in the Netherlands and Belgium. This Brand is marketed to over 10 countries worldwide since it provides a range of attractively presented, authentic, delicious and easy to cook food items. Internationally, Al’Fez is sold in 10 European countries as well as in the USA, Canada, South Africa and India.

Discover a whole new world, cuisine, and culture with Al’Fez today!